Showing posts with label media convergence. Show all posts
Showing posts with label media convergence. Show all posts

Sunday, 6 September 2020

The Semiotic Approach of TMNT (2007)

Semiotic is defined as a study of how meaning is created and how it is communicated. It is a way of how we see the world and understand how the environment and culture we live in creates a massive impact on all of us unconsciously. The origins of the semiotic lie in the visual and linguistic studies on how signs and symbols create meaning. What we automatically think and do often conducted by a complex set of messages and conventions, depending on our ability to interpret them instinctively and instantly. A common example of a semiotic would be the traffic light and how we react to each of the colors. Red means stop, green means go and yellow means ready to stop. We know this without thinking about it. Not only semiotics are seen visually, but it can also be seen through sound as well.

Thursday, 3 September 2020

Can digital tools still set agenda and alter human behavior, perspective and beliefs without human interaction? State your arguments

The task for this assignment is based on the article written by Tartleton Gillespie titled The Stories Digital Tool Tells. It focuses on how humans take notice of technology and the stories that are told via digital tools. To give a generic defintion, a digital tool is defined as an outlet in which the tools are characterized by electronic and computerized technologies, according to IGI Global. Basically, it is what we use everyday via our phones, computers and television. A piece of technology has a story to tell as it has an agenda.

Thursday, 30 July 2020

Audience React to Heineken's Open Your World

To have an impactful and successful online campaign is to have a goal, a strategy, and a message that is relevant to the audience. The campaign should spark a conversation between individuals who have different opinions and taking a risk to do something controversial and uncomfortable to have a powerful and positive output. Let's talk about Heineken and its campaign titled Open Your World. 
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Heineken is a Dutch brewing company that specializes in beer. It was founded by Gerard Heineken in 1864 and is now one of the most recognizable products in the Netherlands. It is also known to be the most popular beverage in the world with its signature green bottles with a red star attached to it. Gerard Heineken owns over 165 breweries in more than 70 countries.

Wednesday, 29 July 2020

Memes: The Positives and Negatives

Memes. What are they, and why they're a part of internet culture? The definition of a meme stems from Richard Dawkins, who coined the term in his 1976 book titled the Selfish Game, which he described a meme as a mean to explain how information throughout the Internet culture. This concept has lead to a series of Internet memes whether it is in a still photo or audio or video form.

Tuesday, 28 July 2020

Technology control our augmented space through our emotions. State your arguments.



Technology has affected the way we interact and understand our relationship with computers. Some of the technologies such as augmented reality and voice technology are set to define the current era are rapidly becoming common alongside the less familiar like extended and diminished reality. Uniting these technologies will bring computers closer to our bodies with a smooth interaction between people and devices.
Animation Tech GIF by Matthew Butler - Find & Share on GIPHY

Tuesday, 28 April 2020

Transportation - Uber vs. owning a car

Culture has changed the way we see things. From the music we listened to, the clothes we wore and how we communicate. And now, culture has impacted our transportation. Before the existence of Uber, people drive around places using their own cars or a taxi. Not that it's rare to see them nowadays, it's that people prefer to go out with a driver to get to their destination rather than drive themselves to go there.

Driving GIF - Find on GIFER

Tuesday, 21 April 2020

What are the impacts of technology in the workplace?

Technology has impacted our lives. It's everywhere and we used it all the time for our everyday lives. When it comes to the workplace, there has been a fair share of positives and negatives of using technology at work. In this blog entry, I'll be going to talk about the negative impacts and how it can be improved.

Tuesday, 7 April 2020

How is globalization changing our own culture?


To understand how globalization has made an impact to our culture, we must know what they mean. In my understanding, culture represents the beliefs and attitudes of the people. As for globalization, it's about the connection of different parts of the world and how it is spread across the globe.