"Update news on TECH on your blog. Give a review based on your own opinion. Good and bad."
This review was inspired by an article from the Independent on "Do we really need 'smart jackets'?"
The article talks about how Google is collaborating with Levi's to make an outfit that works like how the other smart devices work. Erin Griffith, the writer of this article, stated that there is no reason for such a jacket to exist yet she seems amused by it. I agree with what she's saying. What kind of person would be invested in this gimmicky clothing that tells you whether someone messaged you or not? And yet, why am I so interested in this thing that I wrote this post about it? Hmm... It might be the idea of a smart jacket looks ridiculous but amusing at the same time. To quote her, "That’s how many new technologies start out: slightly awkward, questionably useful, kind of fun." I agree with that statement. Remember when the first iPhone was announced and we were like, "What? A phone with a touchscreen, camera to take pictures with, songs to listen to, Safari to browse the Internet, all in one place? Weird but exciting!" We were impressed by the innovation of the smartphone and now it's like everywhere. Nearly everyone has a smartphone whether it's from Apple or Samsung or many other brands. And then, smartwatches became a thing along with smart homes, smart TVs, and smart fridges. How many smart products do we need?
Denim jackets are an item of popular clothing. People wear them to look cool and stylish. So why not create one as a "smart jacket"? Like a smartphone and smartwatch, the jacket tells you when you received a text or you want to put a playlist on shuffle. These things will be operated with the use of touch-sensitive threads that are interwoven from the jacket sleeves with a small rechargeable Bluetooth-enabled device that is embedded in the cuff. These will allow users to respond to the swipes and taps using their phones.
The target audience for this smart clothing is to appeal to the younger demographic or busy people, or “curious people who explore urban environments" or people who go to music festivals, according to the head of product innovation at Levi's, Paul Dillinger.
This is not the first time a smart product is entering the fashion industry. In the article, Google collaborated with Saint Laurent to, get this, create a smart backpack called "Cit-E" that has a "smart" strap that can control your phone using gestures.
Will there be more of these products coming in? According to Dillinger, he expects more brands to follow Levi's "with technology specific to the types of users who are drawn to them." These smart jackets will create a new lifestyle for the users who want to go out at the club or a concert. The ironic thing is Erin Griffith did not go to these places when she tested out the product. She sometimes forgets to use the smart features until her sleeves would remind her to take out her phone. She said and I quote, "a good jacket was important than the tech inside it." in reference to Poupyrev's theory.
Overall do I think a smart jacket is a one-time gimmick or it is a legitimate thing that will blow up the fashion industry to create more of them? My original thought was for the latter but I changed it to the former. Sure, it looks stylish and it has cool functions but come on, this has to be a gimmick where the price is ridiculously expensive. I predict that this product will be a one-time thing as people will buy it to try and then move on to the next new product. It is best to buy a regular jacket over the smart one.
The article talks about how Google is collaborating with Levi's to make an outfit that works like how the other smart devices work. Erin Griffith, the writer of this article, stated that there is no reason for such a jacket to exist yet she seems amused by it. I agree with what she's saying. What kind of person would be invested in this gimmicky clothing that tells you whether someone messaged you or not? And yet, why am I so interested in this thing that I wrote this post about it? Hmm... It might be the idea of a smart jacket looks ridiculous but amusing at the same time. To quote her, "That’s how many new technologies start out: slightly awkward, questionably useful, kind of fun." I agree with that statement. Remember when the first iPhone was announced and we were like, "What? A phone with a touchscreen, camera to take pictures with, songs to listen to, Safari to browse the Internet, all in one place? Weird but exciting!" We were impressed by the innovation of the smartphone and now it's like everywhere. Nearly everyone has a smartphone whether it's from Apple or Samsung or many other brands. And then, smartwatches became a thing along with smart homes, smart TVs, and smart fridges. How many smart products do we need?
Denim jackets are an item of popular clothing. People wear them to look cool and stylish. So why not create one as a "smart jacket"? Like a smartphone and smartwatch, the jacket tells you when you received a text or you want to put a playlist on shuffle. These things will be operated with the use of touch-sensitive threads that are interwoven from the jacket sleeves with a small rechargeable Bluetooth-enabled device that is embedded in the cuff. These will allow users to respond to the swipes and taps using their phones.
The target audience for this smart clothing is to appeal to the younger demographic or busy people, or “curious people who explore urban environments" or people who go to music festivals, according to the head of product innovation at Levi's, Paul Dillinger.
This is not the first time a smart product is entering the fashion industry. In the article, Google collaborated with Saint Laurent to, get this, create a smart backpack called "Cit-E" that has a "smart" strap that can control your phone using gestures.
Will there be more of these products coming in? According to Dillinger, he expects more brands to follow Levi's "with technology specific to the types of users who are drawn to them." These smart jackets will create a new lifestyle for the users who want to go out at the club or a concert. The ironic thing is Erin Griffith did not go to these places when she tested out the product. She sometimes forgets to use the smart features until her sleeves would remind her to take out her phone. She said and I quote, "a good jacket was important than the tech inside it." in reference to Poupyrev's theory.
Overall do I think a smart jacket is a one-time gimmick or it is a legitimate thing that will blow up the fashion industry to create more of them? My original thought was for the latter but I changed it to the former. Sure, it looks stylish and it has cool functions but come on, this has to be a gimmick where the price is ridiculously expensive. I predict that this product will be a one-time thing as people will buy it to try and then move on to the next new product. It is best to buy a regular jacket over the smart one.
Article Source;
Do we really need 'smart jackets'?
https://www.independent.co.uk/life-style/gadgets-and-tech/smart-jackets-levis-google-tech-a9155121.html
No comments:
Post a Comment