The quote, "Information just wants to be free" is said by Steward Brand, founder of Whole Earth Catalog, and it comes from Steve Levy, the author who wrote The Definitive Story of Information Wants to be Free. The full context of the quote is about how information wants to be either expensive or free. The reason for the former is because of its value while the latter is because of the low cost of getting all the information out. (Gans, 2015)