Audience React to Heineken's Open Your World

To have an impactful and successful online campaign is to have a goal, a strategy, and a message that is relevant to the audience. The campaign should spark a conversation between individuals who have different opinions and taking a risk to do something controversial and uncomfortable to have a powerful and positive output. Let's talk about Heineken and its campaign titled Open Your World. 

Heineken is a Dutch brewing company that specializes in beer. It was founded by Gerard Heineken in 1864 and is now one of the most recognizable products in the Netherlands. It is also known to be the most popular beverage in the world with its signature green bottles with a red star attached to it. Gerard Heineken owns over 165 breweries in more than 70 countries.

Memes: The Positives and Negatives

Memes. What are they, and why they're a part of internet culture? The definition of a meme stems from Richard Dawkins, who coined the term in his 1976 book titled the Selfish Game, which he described a meme as a mean to explain how information throughout the Internet culture. This concept has lead to a series of Internet memes whether it is in a still photo or audio or video form.

Technology control our augmented space through our emotions. State your arguments.

Technology has affected the way we interact and understand our relationship with computers. Some of the technologies such as augmented reality and voice technology are set to define the current era are rapidly becoming common alongside the less familiar like extended and diminished reality. Uniting these technologies will bring computers closer to our bodies with a smooth interaction between people and devices.